The “Narcissist” is about the pursuit of producing wines with “Selfless” Character

BRANDING RULE #1: NEVER EXPLAIN “WHY” YOUR PRODUCT IS ‘PURCHASE WORTHY’

Ridiculous, isn’t it!? To think that a ‘self-promoter’ of wine could create a wine with a controversial name……self-promote that wine……and think that consumers would automatically be drawn to it.

If that were the purpose, then it simply might be the beginning and end of that brand as quickly as you…

True “forecasting” is NOT measuring what happened yesterday……

“True” forecasting is when the past is combined with all other facets of data and then analyzed together to make a determination of what ‘will happen in the future’.

Every influence, from foreign trade to currency exchange to supply chain to cultural…

Could you imagine if Zipper manufacturers were taxed $1.25 per Foot of Zipper………how much shorter Zippers would be…..and how many more button manufacturers there would be!!

Zippers, taxes, & Modern Prohibition

Zippers. Would you be surprised if the US & individual state governments placed a new ‘sin tax’ on zippers? Let’s say the tax imposed was $1.25/lineal foot of zipper…., why not?

Why does this question seem so outrageous? Because it is, and so far, we have not had a suggestion…

PURPLE HAPPY — NOTES FROM WINEMAKING’S EDGE

THE CHEMISTRY OF WINE FLAVOR: WHY IS MY WINE PURPLE?

“Oh the harvest of 1980……I was 18, filled mostly with singular thoughts of the best surf, ski or skateboarding move…or how much money I needed to earn to get to Mexico for the…

Dumb Data: Why Simple is Better

December 13, 2107 — Nicholas Karavidas

The color attributes of wine are as varied as people…they’re individual personalities, measurable, explainable and likened to consumer segments/psychographics

How Inanimate Objects Steal Our Joy

Have you ever cursed at an inanimate object? Like that piece of wood…

Nicholas Mark Karavidas

40 Years Wine & Wine Beverage Business Development + Blog ~ purplehappy.com + Consultancy ~ consultingwine.com + Wine Brand Portfolio https://onemakerwines.com

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